Privacy has consolidated as the main Brazilian platform of content per subscription, with more than 70 million monthly accesses. In 2025, some creators turned this reach into impressive revenues. Look who led the ranking.

The Top 10 of 2025

1. MC Mirella
2. Mari Ávila
3. Martina Oliveira (Beiçola)
4. Ester Muniz
5. Andressa Urach
6. MC Pipokinha
7. Clara Aguilar
8. Gaby Lopez
9. Kerolay Keys
10. Professor Cibelly

Numbers that impress

The platform transfers about 80% of the value to creators, with subscriptions ranging from R$15 to R$80 per month. The billing champions reached brands above R$5 million in a single month at the top of the list. The growth of collaborations between creators increased by more than 300% in the period.

Which makes a creator reach the top

More than the known name, what supports these numbers is the strategy: authenticity, use of tools such as video calls and direct messages, and constant presence. Fans pay for closeness — and those who deliver it genuinely stand out.

Remember: the final billing depends directly on the slice that the platform leaves with the creator. So choosing where to publish is a business decision, not just a hearing.

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